Curatorial Narrative “Florida Cowboy Brand Citrus Label”, created by an anonymous artist between 1930 and 1950, occupies a unique position within the realm of American folk art. Executed in a style that defies traditional fine art conventions, this work embodies the rustic, Western aesthetic of the era, evoking the rough-hewn charm of rural Florida’s citrus industry. The lack of brushwork and reliance on graphic forms instead suggest a more artisanal approach to image-making, one that blurs the lines between design and art. When enlarged to 129×44 inches, “Florida Cowboy Brand Citrus Label” exerts a profound impact on its surroundings, its chromatic structure dominating the space with a bold, high-contrast palette of black, red, yellow, brown, and green. The spatial rhythm established by the stacked, rectangular forms creates a sense of depth, drawing the viewer’s eye through the design while maintaining a strong visual anchor in